ABOUT US

I'm a former lawyer and tax consultant, but my entrepreneurial streak led me to the world of catering for six years. However my true passion for fashion guided me to take a bold step—creating JOY a carefully curated destination for stylish, high-quality casual wear.

Balancing life as an entrepreneur and a mother of two, I understand the need for fashion that is both effortless and on-trend. That’s why JOY is all about making everyday style accessible, blending comfort with confidence.

More than just a business, it’s a passion-driven journey—one that proves reinvention is always in style.

Xoxo,

Luísa